SiteSpect Blog

Why Math Matters

By SiteSpect Marketing · July 1, 2014

Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running…

Native App A/B Testing with SiteSpect

By SiteSpect Marketing · June 24, 2014

If you are responsible for your company’s mobile apps, you’ll want to know about a new SDK that SiteSpect released today. The new SiteSpect Mobile: iOS SDK enables you to…

Use A/B Testing to Increase Mobile Response Rates

By SiteSpect Marketing · June 16, 2014

If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage with their…

How to Ramp Up from a Few A/B Tests to Hundreds of Tests in 9 Months

By SiteSpect Marketing · June 3, 2014

If you want to run more A/B tests, it is critical to understand how to scale your optimization organization. We chatted with Bobby Patterson, Founder and CEO of Optimetrum and…

How Marketing and IT Can Win Together

By SiteSpect Marketing · June 2, 2014

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, “If we both do our jobs, we’ll never have…

Optimization Success Stories

By SiteSpect Marketing · May 28, 2014

If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study: Multivariate Testing…

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