SiteSpect Blog
An Analytics Framework for Optimization
By SiteSpect Marketing · August 5, 2015
To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data…
Turn Your A/B Testing Into Gold
By SiteSpect Marketing · July 14, 2015
Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform,…
Adapting Your A/B Testing to Consumer Behavior
By SiteSpect Marketing · July 1, 2015
IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The…
Summer Reading for Conversion Optimizers
By SiteSpect Marketing · June 30, 2015
Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts….
Mobile Banking Isn’t Just for Millennials
By SiteSpect Marketing · June 24, 2015
They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice…
3 Benefits of Cross-Silo Collaboration in A/B Testing
By SiteSpect Marketing · June 16, 2015
A/B testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations…
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