SiteSpect Blog

For e-commerce websites, product recommendations play a crucial role in enhancing the user experience and boosting conversion rates. However, many organizations miss out on optimization opportunities by failing to integrate…

For digital marketers and product developers, A/B testing is critical to enabling data-driven decision-making and providing a clear understanding of product and site change impact. However, achieving meaningful results from…

A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog post, we…

Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements. Usually,…

Data analysis is the crux of A/B testing and optimization. But many of us who do A/B testing and optimization aren’t data analysts by trade; we’re learning as we go….

Optimization teams, especially new ones, A/B test aspects of their digital properties that have been frequent subjects of debate, like button colors, calls to action, and hero images. These tests…