SiteSpect Blog

Components to A/B Test in Your E-commerce Checkout

By Kevin Plankey · April 12, 2023

It can be difficult to identify and prioritize which components should be A/B tested to best help reach your established KPIs and business goals. Fortunately, good discipline around experimentation can…

The Slow Demise of Tag-Based A/B Testing Solutions

By SiteSpect Marketing · April 5, 2023

Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or…

The Secret to Digital Optimization: Be Human

By SiteSpect Marketing · March 22, 2023

When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease…

Employee Spotlight: Kevin Plankey, Director of Demand Generation

By SiteSpect Marketing · March 10, 2023

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

5 Challenges to Overcome When Starting a Testing Program

By Kevin Plankey · March 8, 2023

If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you…

Server-Side Architecture – It’s Not Only About A Server

By SiteSpect Marketing · February 22, 2023

This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this…

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