SiteSpect Blog

Steps To Take Before Kicking Off Holiday A/B Testing

By SiteSpect Marketing · October 23, 2013

The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this summer, now…

Holiday A/B Testing Ideas

By SiteSpect Marketing · October 18, 2013

Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics. According to…

Ideas for Improving Conversions…and Sales

By SiteSpect Marketing · October 8, 2013

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B…

A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball

By SiteSpect Marketing · August 22, 2013

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who…

Leverage Geo-Targeting for Increased Engagement and Conversions

By SiteSpect Marketing · July 23, 2013

Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience…

Segment Targeting Made Easy with the SiteSpect Targeting Assistant

By SiteSpect Marketing · June 26, 2013

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With…

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