Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

June 4, 2013

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Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers test how your site works, not just how it looks.

As websites becomes more complex, visitors are increasingly turning to search functionality to find the items or content they need. This is great for marketers, as internal search reporting will tell you exactly what visitors have searched for.  But to optimize deep functional changes and how your on-site search works requires a different approach.

This brings us to an example of how Origin Experiments can be used to improve the functionality of search results.

Jon is a Digital Marketing Manager at an e-commerce store that sells stationery, calendars, and seasonal themed office supplies. His site carries hundreds of different calendar types from beautiful glossy photography calendars that feature flowing grass in scenic areas around the world to castles, historic aircraft, office cartoons, and more. The site also carries versions that have a wood grain corkboard and you can tack important notes to for things to remember.  Regardless of the type of office calendar you are looking for, it’s likely that Jon’s web storefront sells it.

The problem is… visitors are having trouble finding exactly the calendar they want. Just yesterday, Stacy, a mother of 2, who loves gardening and growing her own organic vegetables was looking for a gardening calendar. After finding Jon’s site from a Google search, she reached his site and immediately searched for “gardening calanders.”  What Stacy did not realize is that she accidentally misspelled calendar and due to the search algorithm features on Jon’s site, it currently does not make any attempt to guess what the user wanted to search for, or ask if they meant to search for a similar term, or even just display results from a term that’s very similar. Unfortunately after Stacy saw “no results to display… please try again,” she left the site and moved on to the next company in the Google search results that sold gardening calendars.

As Jon looks into his internal search logs, he realizes that hundreds of visitors are accidentally misspelling words like calendar in all different variations, such as calandor and calender.  As a result, he wants to test a feature from his on-site search provider that suggests alternative search terms and recognizes common misspellings.

However, instead of just turning this feature on to all of his visitors, he needs a way to enable the feature and quantify its effectiveness for his particular audience. After all, search is too important to the user experience, and to Jon’s bottom-line revenue — he doesn’t want to make significant functionality changes without testing them first.

Using Origin Experiments, Jon works with Mark from his web operations team and creates an initial campaign that tests the new search feature with 5% of traffic. That test turns out successful, leading to increased browsing, and ultimately higher sales as a result of visitors finding the items they need, and viewing more items rather than exiting. Jon and Mark then run the test again with 10% of traffic, and again with 25% of total traffic. Each set of results point towards the new suggested search term feature showing increased performance but he’s still only exposed it to a quarter of his audience. Before going further Jon and Mark segment and target an Origin Experiment test for mobile traffic coming from touchscreen devices.

The result of this test also turns out successfully, and Jon and Mark continue to ramp up traffic levels to ensure the new search feature is performing well across all of their visitors. They now have enough supporting evidence and statistical confidence that this search feature will help continue to recapture business they have been losing and increase sales. Meanwhile, they have real user metrics of how their current search feature that does not support the search recommendations is performing and continue to see high page exit rates. This gives Jon the statistical confidence to get buy-in from his team to make this search feature change live to all visitors. Jon uses the QuickChange feature within SiteSpect to push it out to all visitors. On the first day of making the new suggested terms search feature live to 100% of traffic, the store generated an additional $5,236.10 in sales!

In retrospect, Jon realizes that he is now able to implement additional functional tests ranging from search results, to pricing to whole new site redesigns — and quantify the impact of ideas that may or may not improve both the quality of the user experience and the quantity of sales. In addition, he can make these changes without requiring Mark to pull in development resources for a testing project, meaning that he can implement and run tests more quickly.

This story highlights just one use case of how using Origin Experiments opens up new testing possibilities that previously were not available.

Want to know more about Origin Experiments?  Download the Origin Experiments Datasheet (PDF file) today, or get in touch with us and we would be happy to chat more.

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