As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How to Optimize a Web Site for Mobile Devices

June 18, 2013

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Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics:

  • According to mobiThinking, there are now more than 1.2 billion mobile Web users worldwide who account for more than 8 percent of Web traffic
  • ComScore reports that mobile devices drove 10.8 percent of traffic to online retail sites on Cyber Monday 2011, more than double the previous year
  • Interestingly, mobile devices accounted for even more online traffic on Black Friday – 14.3 percent
  • The most popular device for mobile commerce? The iPad

Clearly, with the ongoing proliferation of browsers and devices that can access your content and commerce offerings, the mobile Web opens up a vast new audience of potential visitors to your site.

In fact, Gartner predicts mobile will be the number one Internet access device as early as next year.

So the question becomes, what are you doing to optimize your mobile Web site?

Your standard Web site may be performing extremely well, but you will need to re-think what constitutes a successful site when you dive into the mobile Web, because mobile is different.

Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users. The “on-the-go” environment, task-at-hand, and physical device constraints all differ, often dramatically.

Optimize without boundaries

Where to start? The top priority for mobile must be to provide a compelling user experience.

There is no magic bullet to creating a mobile site that attracts and converts traffic, so the best way to understand how to create a compelling mobile site is to experiment.

Mobile optimization using A/B and multivariate testing has been proven to be one of the most effective and immediate experimentation methods to increase sales, enhance visitor engagement and encourage content consumption.

Common methods for running controlled experiments on both Web sites and mobile sites range from simple A/B testing to sophisticated multivariate testing.

In A/B testing, one or more new versions of a page or single element compete against the original (control) version. For example, two new versions of a headline might compete against the original headline.

Multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are multiple elements being tested at the same time.

For example, two alternate product images, plus two alternate headlines, plus two alternate product copy versions create a total of 27 possible combinations (including the original control versions).

Think about using multivariate testing in your mobile marketing strategy for learning how to better influence and persuade visitors to:

  • Interact with your mobile brand, content, and functionality
  • Adopt mobile site features in order to get information on the go
  • Click-through to mobile ads and geo-aware offers, such as coupons
  • Register for mobile accounts
  • Download digital products such as ringtones, wallpapers and apps

Targeting your mobile audience

Since many organizations have not yet allocated specific budgets for their mobile initiatives, testing a subset of existing, highly-trafficked content on a targeted mobile audience can provide a low-cost and low-risk stepping stone towards building a business case around making a deliberate investment in mobile optimization.

Tests have proven that showing mobile users’ content that is specifically tailored for mobile devices improves the user experience, makes the site stickier and, ultimately, increases conversion rates.

With mobile targeting, Web marketers and analysts are able to test, measure and, ultimately, deliver the content, layout and promotional offers that are more effective for each mobile device category. These can include attributes such as:

  • Preferred markup language: HTML vs. WAP/WML
  • Keyboard type: physical versus touch screen keyboard
  • Screen dimensions and rotation support
  • Browser capabilities: scaling, Flash and AJAX support
  • Cellular network data speeds: 2.5G, 3G and 4G
  • Mobile operating system: Apple iOS, Android, BlackBerry/Research In Motion, Windows Phone Mobile and Palm webOS

Technical constraints – or not?

While marketers can easily test what is working or not working on their standard Web sites and in their search engine optimization and pay-per-click campaigns, many mobile devices do not support JavaScript-based testing and targeting solutions or accept cookies to track users.

Mobile site operators have estimated these devices to be as high as 50 percent of their audience, thus precluding pervasive JavaScript-based testing, targeting and analytics for these mobile users.

That means you want to look for a non-intrusive mobile testing and targeting platform that does not rely upon JavaScript operations for generating content variations, so you do not have to worry about what browser, version or settings your users have.

That way, you can test, target and analyze users who have disabled JavaScript or cookies, have browsers that do not support cookies, or have chosen to only accept temporary session-based cookies.

Once you have chosen the right optimization platform, you are ready to get started on the path to improving your site for mobile users.

With relatively little in the way of best practices for the nascent mobile medium, it can be difficult to know beforehand which content, user interface element, or aesthetic will be most effective with your audience.

That is why it is critical that you test your mobile offerings before launching them so you can discover which content your users prefer on their mobile devices.

Discover what works by testing elements such as navigation, image size, image choice, specific words or phrases, placement, design, graphical elements, headlines, colors, variations in functionality, or dynamic content.

What is important to understand about mobile optimization is that it not only shows you which combination of elements your visitors prefer, but it reveals which individual elements influence visitor behavior versus those that do not.

For example, did variations in the product image influence visitor behavior more, less or the same as the copy?

Understanding how each mobile site element influences the visitor experience is the essence of a test-learn-repeat process that marketers can use to prove or disprove the effectiveness of new ideas and continually improve their mobile site’s ability to achieve — and exceed — their marketing goals.

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