SiteSpect Blog

My previous post highlights the importance of A/B testing your on-site search. The results of on-site search A/B tests inform the changes you make to your site to accomplish your…

Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you…

We’ve all been there. You try to buy an item or find some information on a site and you bomb. Searching for something and not finding it leaves you frustrated…

‘Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something…

One of SiteSpect’s strongest features is its ability to target users and personalize their experience. It allows you to target content using a wide range of criteria, which provides a…

  Rod: Hey Jerry? Jerry: What can I do for you Rod? You just tell me, what can I do for you? Rod: It’s personal, very important, and heck, it’s…