SiteSpect Blog

Why Speed Matters

By SiteSpect Marketing · August 27, 2015

“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver I recently returned from a trip to Italy where the speed…

An Analytics Framework for Optimization

By SiteSpect Marketing · August 5, 2015

To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data…

Turn Your A/B Testing Into Gold

By SiteSpect Marketing · July 14, 2015

Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform,…

Adapting Your A/B Testing to Consumer Behavior

By SiteSpect Marketing · July 1, 2015

IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The…

Summer Reading for Conversion Optimizers

By SiteSpect Marketing · June 30, 2015

Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts….

Mobile Banking Isn’t Just for Millennials

By SiteSpect Marketing · June 24, 2015

They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice…

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