As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

The Power of Personalization

October 27, 2015



The Power of Personalization

One of SiteSpect’s strongest features is its ability to target users and personalize their experience. It allows you to target content using a wide range of criteria, which provides a sharper focus when it comes time to delivering personalized content. Recent product enhancements have made SiteSpect’s personalization features even better.

To help understand these enhancements, I spoke with our Product Manager, Paul Bernier. Paul led the development effort for the recent release and as a former website optimization consultant at SiteSpect, he has great insight into how you can get the most out of the improved power of our personalization.

LF: Can you provide a quick overview of how SiteSpect supports our customers’ personalization and targeting efforts?

PB: Our personalization and targeting capabilities leverage SiteSpect’s powerful analytics to collect a wide range of data on users and their behavior. You can create groups of users and target them based on any combination of user attributes: geolocation, mobile features, past customers, new or returning users, visit recency and frequency, browser type or operating system, just to name a few.

In addition, SiteSpect can target users based on any data that you may already be collecting, such as: customer type, lifetime value, lead type, membership status, account preferences, and so on.

You can use any user action, whether it’s in the present or a past visit, for behavioral targeting. For example, SiteSpect allows you to personalize the experience based on: purchase or signup, product purchased, checkout flow abandonment, add to cart, search for specific terms, logged-in status, categories of product viewed, entry page, referral traffic, and so on.

Of course, no personalization effort would be complete without proper reporting tools. Otherwise, how can you accurately measure the impact of your optimization program? We have a full reporting suite that supports segment creation on the fly and comparison across multiple segments. The icing on the cake? All of SiteSpect’s personalization and targeting data is readily available in the analytics part of the product at no additional cost.

LF: We’ve supported personalization and targeting in SiteSpect for a long time. What are some of the recent enhancements just released?

PB: SiteSpect’s core testing capabilities have been built from the ground up to support personalization and targeting. We encourage our customers to leverage those capabilities for regular A/B or multivariate tests as well.

Custom Variables is a recent addition to our portfolio. It allows you to capture any dimension about your users or their behavior in a simple way, and leverage the data for personalization, targeting, and analytics.

Top Segments is a new report that allows our customers to define key critical segments of users across all their testing efforts. The Top Segments report is currently in Beta testing with several of our customers.

LF: Can you provide some more insight into the Custom Variables feature? What makes it a game changer for optimization teams?

PB: Custom Variables reduce the burden of defining all user behavior upfront for reporting and personalization purposes and helps keep track of the entire user experience.

Creating custom Metrics that keep track of the entire user experience is not only time consuming, it’s also not very reliable as it tends to miss out on unforeseen behaviors. Nothing is more frustrating than analyzing user behavior and realizing that you are missing key user interactions.

Custom Variables help automate that process and allow you to leverage all that valuable data for targeting specific users and personalizing their experience.

LF: If you were still a website optimization consultant working with our customers, how would you advise them to use this powerful feature?

PB: I would think about the various dimensions that define my user’s experience and start capturing those: product category views, travel destinations, search terms, product purchased, membership types. These are just a few examples.

Analyzing how user behavior affects conversion leads to interesting testing opportunities, ones that tend to be high value.

Tailoring content based on products previously purchased, testing different layouts per travel destination, or recommending specific saving plans based on content consumed are just a few ways you can offer your visitors a personalized and targeted experience.

LF: Are there any additional updates planned that address the personalization and targeting needs of our customers?

PB: Believe me, our backlog is full great ideas to even further expand our personalization and targeting features!

We are looking at ways to simplify and automate the creation of personalized experiences that span a large number of user groups. We want to enrich Custom Variables with more data attributes.

Allowing our customers to make informed decisions by leveraging Custom Variables is another big focus. We are looking at different angles for analyzing this new type of data and making it easier to consume it all.

And on top of that, we are always striving to simplify the user experience in our own product to make it easier to build personalization and targeting experiences.

Personalization and targeting campaigns are an important component of our customers’ optimization programs. In recent weeks, our blog posts have discussed recent industry trends and highlighted the importance of personalization.

Are you interested in learning more about how SiteSpect can help you with your personalization and targeting needs? We encourage you to request a SiteSpect demo or contact the Help Desk with any questions.


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