How Tos

Mistakes to Avoid Feature Image

A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time

When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want to make to your site and are eager to finally implement and test those. However, despite the temptation to jump into everything all at once,…
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Mistakes to Avoid Feature Image

A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics

Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to avoid when A/B testing. This week, we’ll talk about setting the wrong metrics. Setting the Wrong Metrics It takes some experience to know all the…
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5 Challenges to Overcome When Starting a Testing Program

If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you might face and how to overcome them. 1. It is unclear how visitors interact with your site. No matter where you are in the A/B…
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Optimization Planning Guide for the New Year

Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be part of your digital strategy all the time, but if you’re just starting out in the experimentation space, it’s best to establish a roadmap for…
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Building A Culture Of Optimization: What’s In It For You?

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…
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Notepad 2022 Optimization Goals

SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…
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