How Tos

Female hands at laptop with ecommerce site open

Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach when starting out with experimentation for a variety of reasons.  If you are starting an A/B testing program from scratch or starting a new site…
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Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to maximize (or minimize) at least one specific behavior about a user, a visit, or page performance. These are metrics we call key-performance indicators (KPIs). With…
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Person at laptop displaying G2 logo and website

Researching Software Applications, the Marketer’s Guide to G2

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your job easier. But the question remains: which application will be the right fit for you and your company? Prior to SiteSpect, I’ve previously worked for…
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A, B, C Avatars with vector websites

Overlooked Features: Personalizing the Customer Journey Using Segmentation

At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us much about what the collective opinions are of those who are sampled by the campaign, there is a wealth of insight to be learned by…
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Three people looking at laptop

The Marketer’s Conversion Rate Optimization Checklist

Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something is, you need the power of conversion rate optimization. If you are not optimizing your site via A/B testing, you are likely not making the…
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Group of professionals at computers. Google AdSense + SiteSpect Logos.

Google AdSense Tracking Challenges that SiteSpect Solves with Integration

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression…
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