Development

Software companies often provide access to Application Programming Interfaces (APIs) to allow their customers to extend the product and solve business problems. For example, in the world of optimization, an API can be used to automate certain aspects of the A/B testing program or help A/B test a feature or site release. In these ways…

At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better picture for business KPIs. We see a lift in Orders at “statistical significance” and… yay! However, if you base your A/B test findings solely on…

You’ve been hearing a lot about how different optimization solutions integrate with specific softwares — Optimizely for instance just announced new integration capabilities with Lotame. This attention hammers home a critical piece of your optimization puzzle: How is your solution going to work with and optimize your other technology vendors? Really, this heightened attention mostly…

Think about your marketing stack. How many sources of data do you have? Maybe you use Google Analytics, a CRM, a Social Media Manager, a Marketing Automation Software, an SEO tool, and each of these platforms gives you their own detailed data. This is just the beginning of the data you might have to mine…

When it comes to the overall performance of a website there is one reliable constant: visitors want speed. Research shows that visitor behavior is directly related to browsing speed and that conversion rates and overall customer satisfaction drop when pages load slowly. So, when you implement an A/B testing solution that uses JavaScript tags to…

Consider this: Your company acquires a new domain and wants it integrated into your existing infrastructure. The problem is, it’s on a different platform, and is going to take a long and meticulous migration process. That’s fine, but the marketing department and business stakeholders want it done yesterday. Your options then look like doing a…