Development

Earlier this month, Google announced a series of upcoming changes beginning with Chrome 80, which, among other updates, prevents cross-site tracking by default. This is primarily a security update, but also has ramifications for marketing — especially for advertising and remarketing. For this blog, I sat down with Cory Underwood — you’ll recognize him from…

The UK’s leading health retailer, specializing in items such as vitamins and nutritional supplements, food items, healthful cosmetics, and more had been using SiteSpect for web optimization and personalization. The brand has over 1,300 stores across the UK and elsewhere, and a fast growing online retail division. This online growth is fueled by the user…

We’re excited to announce our newest SiteSpect feature: Real User Monitoring (RUM). You know that site performance affects your conversion goals, and you’re invested in A/B testing and personalization to optimize your customer experience. Now, with SiteSpect, you’ll get total visibility into how real people interact with your site and how site performance affects user…

Software companies often provide access to Application Programming Interfaces (APIs) to allow their customers to extend the product and solve business problems. For example, in the world of optimization, an API can be used to automate certain aspects of the A/B testing program or help A/B test a feature or site release. In these ways…

At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better picture for business KPIs. We see a lift in Orders at “statistical significance” and… yay! However, if you base your A/B test findings solely on…

You’ve been hearing a lot about how different optimization solutions integrate with specific softwares — Optimizely for instance just announced new integration capabilities with Lotame. This attention hammers home a critical piece of your optimization puzzle: How is your solution going to work with and optimize your other technology vendors? Really, this heightened attention mostly…