Case Study: Quantifying the Impact of Page Speed

The UK’s leading health retailer, specializing in items such as vitamins and nutritional supplements, food items, healthful cosmetics, and more had been using SiteSpect for web optimization and personalization. The brand has over 1,300 stores across the UK and elsewhere, and a fast growing online retail division. This online growth is fueled by the user…
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sitespect real user monitoring

Announcing SiteSpect Real User Monitoring (RUM)

We’re excited to announce our newest SiteSpect feature: Real User Monitoring (RUM). You know that site performance affects your conversion goals, and you’re invested in A/B testing and personalization to optimize your customer experience. Now, with SiteSpect, you’ll get total visibility into how real people interact with your site and how site performance affects user…
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Using the SiteSpect API in Your Optimization Program

Software companies often provide access to Application Programming Interfaces (APIs) to allow their customers to extend the product and solve business problems. For example, in the world of optimization, an API can be used to automate certain aspects of the A/B testing program or help A/B test a feature or site release. In these ways…
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putting together the pieces of data to tell a story

Understanding Customer Behavior through Measurement and Segmentation: The Good, the Bad, and the Ugly

At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better picture for business KPIs. We see a lift in Orders at “statistical significance” and… yay! However, if you base your A/B test findings solely on…
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Infinite Integrations with SiteSpect

You’ve been hearing a lot about how different optimization solutions integrate with specific softwares — Optimizely for instance just announced new integration capabilities with Lotame. This attention hammers home a critical piece of your optimization puzzle: How is your solution going to work with and optimize your other technology vendors? Really, this heightened attention mostly…
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What’s The Right Amount Of Data?

Think about your marketing stack. How many sources of data do you have? Maybe you use Google Analytics, a CRM, a Social Media Manager, a Marketing Automation Software, an SEO tool, and each of these platforms gives you their own detailed data. This is just the beginning of the data you might have to mine…
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