A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations.
Where should you start?
First, you need to determine which features are absolutely critical to transfer from the web to mobile. Anything that positively affects customer experiences, attracts and retains customers, and/or boosts conversion rates is a priority.
Next you need to formulate a solid A/B testing plan that covers different scenarios such as:
- Browsing and converting on a smartphone
- Browsing and converting on a tablet
- Browsing on a smartphone but converting on a tablet and vice versa.
Your plan should account for activities that begin on one device and end on another. The goal is to make the experience as seamless as possible. You can A/B test different welcome messages that show the buyer that your site remembers them, and reminds them of items still in their cart when they switch from their smartphone to a tablet or vice versa.
With so many different scenarios to account for, A/B testing can seem daunting for many organizations. Read the full article here to discover the three key secrets that can help take your mobile app testing and user experience to the next level.
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