Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

A Day of Big Data in the Big Apple

December 10, 2013


Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into programs that generate real ROI.

This is one of the reasons SiteSpect attended and exhibited at the recent Digital Analytics Association (DAA) Symposium in New York where we discussed Cutting Big Data Down to Size. The day was jam-packed with real examples of practitioners, agencies, and vendors alike using big data to generate ROI and meaningful insights from their company data.

Big Data is Becoming More Practical and Actionable

To kick off the day, Blair Reeves, Product Lead at IBM Digital Analytics, spoke about how big data will survive and even thrive as information continues to grow. Reeves outlined how big data has always been around, but it wasn’t until recently we started labeling and talking about it. The U.S. Census started collecting data on citizens in 1790, which took rooms full of clerks and years to tabulate, making any results clearly invalid. A century later in 1890, the first tabulating computer was used to read the census surveys. As opposed to the significant time it took to calculate results by hand, in 1890 the tabulation computers were able to calculate population results after only six weeks.

As time has gone on, we have seen gigantic leaps in technology and the size of data. In Reeves’ own words, “40% of the world’s population is now connected to the Internet. In many places, only from smartphones.” As the size of population grows and the amount of information we collect increases, we can use this data for finding trends. For example, from all of the search data that Google generates, it has developed a way to analyze search patterns and show flu trends. In addition, Blair gave the example of IBM Watson, a Jeopardy-winning supercomputer that utilizes significant amounts of data to understand context and answer questions.

The point is that we all have more information about customers and website visitors than ever before. We have a vast amount of data to drive hypotheses that can now be tested and validated. This is the key to success in running campaigns and creating customer experiences that generate real ROI.

Social Analytics Help Present a Clear Picture

In the mid-afternoon, Richard Sussman, Co-Founder of Fractal Sciences, shared how his organization is building tools that enable companies to utilize and collaborate on social data and marketing campaigns.

This collaboration on data can result in significant time savings and business wins. For example, if your social media department is analyzing a campaign, and the team responsible for your on-site search is also analyzing social data in order to test social share buttons, there obviously should be some collaboration between them. This collaboration may mean that the team running a testing campaign on on-site search could generate a hypothesis more quickly.

As Sussman said, “You cannot optimize effectively, without talking to one another.” As with any marketing and testing efforts, communication is the one of the keys to success.

Data is So Important, It Has Its Own Celebrity

In the follow-up session to Sussman, Dan Stubbs from Condé Nast spoke about the importance of data at his company. For perspective, Condé Nast is a mass-media brand that publishes print and digital content such as Allure, Ars Technica, Glamour, GQ, The New Yorker, Wired, and more.

Nate Silver, a statistician who correctly predicted the 2008 presidential election, immediately gained recognition for his insights into data. In some rights, he has become a celebrity among digital marketers and analysts, as he now analyzes baseball activity for ESPN.

How do Condé Nast publications and Nate Silver relate? Because media brands, especially those with print and digital content, know more about their customers than most. From physical surveys to digital analytics, they can develop customer profiles and target specific digital experiences for individual customer segments.

One thing Stubbs said is, “Know your data, know your audience.” I would add: “validate your data with testing,” so you can continue to gain a deeper understanding of your customers and the experience that gets them closer to your business goals.

It’s a Wrap

The informative day concluded with trends of big data, and how this data is reshaping products and entire industries. There were a few themes that carried throughout the entire day and are important to remember when talking about big data:

  • Understanding the tools and having the right team are crucial to making the most of your big data.
  • Weave data into your overall marketing strategy, and prove to management the value of tools and technologies you are using.
  • Test any hypotheses that come out of your big data. This helps validate trend information, and provides deep customer experience information that can be used in future campaigns.
  • Distinguish the signal from the noise and ensure you validate that signal.


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