Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How to Solve Common Mistakes in A/B Testing: Setting the Wrong Metrics

March 26, 2021

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Starting an A/B testing and personalization program is hard. Whether you’re starting a program from scratch or starting a new role on a team with an established optimization program, there can be a pretty steep learning curve. Not only do you need to contend with strategizing in a new way and learning a new technology, but it also requires looking at your sites in completely new ways, and hopefully offers the opportunity to gather a lot more data than you could before. It’s a lot to take on, and mistakes are bound to be made. But that’s okay! Very rarely is all lost. In this blog series, I’m going to walk through common mistakes we all make, and how to correct them on the fly. Use it to try to avoid making the same mistakes I have, and save your project when you make them anyways. This week, let’s talk about what happens when you set the wrong metrics.

Setting the Wrong Metrics

It takes some experience to get really good at knowing all of the metrics you should be measuring for each campaign. Of course, it’s better to err on the side of collecting too many metrics than too few (we typically recommend measuring anything a user may do on your site), but doing this aimlessly and without any methodology can make it harder to analyze your data later. But, the much more common mistake is to focus only on the big, flashy metrics, and end up with only part of the picture of your customer journey. You find out what users are doing on your site, but without those supporting metrics it’s a lot harder to discover why.

For example, our website www.sitespect.com, features a demo request. Of course, we want to know how many people submit demo requests. A common mistake would be to apply this metric to an A/B test, but then leave out metrics that track micro conversions, like clicks on the demo request button, pageviews of the demo request page, clicks on other links to the demo request page, and maybe even a pagepath metric that allows you to look at every page each user visited. For a retailer, micro conversions may include searches, product detail page views, category page views, or adds to cart.

So, why are these peripheral metrics so important? Let’s say you implement an A/B test and one variation sees a 10% increase in demo request submissions. But, the same variation also sees a 5% drop in overall conversion rate. This means that more traffic is getting to your demo request page, but a smaller percentage of those visitors are actually converting. From here, you have a clearer view of how to iterate. You can focus on getting traffic to the original demo request page and see if you can match that 10% increase in demo request submissions, or you can better optimize the higher-traffic page to increase that overall conversion rate. If you only had the metric for submitted demo requests, you would count the A/B test as a win and stop there — missing out on an accurate understanding of how users are responding and what factor is causing your uptick in submissions.

How to Fill in the Data Gaps

Now the important step. You’ve run your A/B test for several weeks, and realized that you did, in fact, miss out on metrics that fill in the story of customer behavior. You have some options. First of all, you still got some great data! It is important to know that whatever you changed affected at least one important metric. Your first option is simple: continue to run the A/B test and add in the additional metrics you need as you realize you need them. When you go to analyze your data in another few weeks, just make sure you’ve kept track of what dates you added those new metrics so you can look at your data just from that date.

Alternatively, you can take what you’ve learned and run with it into your next A/B test. You may not have the detail you want, but you can still start to iterate. In the example I gave above where I only measured submitted demo requests, I still know a few crucial pieces of information. First, leads are important to my bottom line, so I can still call this a tentative success and set up another A/B test to get that additional information. Second, I still know that a few scenarios are true: something about my variation caused more people to sign up for demos, and no matter what, I will always want to continue to improve that conversion rate. So, if you need to keep moving forward and can’t afford to spend a few more weeks on this A/B test, you can take your winning variation and focus on improving conversion rate.

Finally, if you don’t want to go with either of these routes, you can always set up or add to a validation campaign. This is a campaign that doesn’t apply any changes, but just collects data. It’s a great way to gather long-term baseline metrics, and is an opportunity to fill in that missing data if you realize you need a fuller picture. You can also use this data and perform full segmentation, looking at groups of users who did what you wanted them to and then connecting the dots to see what other actions correlate to that successful conversion. You can (and should) do this type of segmentation on your A/B test data as well.

With any of these methods, you can still report on your results. Your data is still valid even if you still have unanswered questions. You can build some morale and momentum, as long as you understand where the holes lie and have a plan to fill them in. Ideally, as you gain experience this will happen less. But, if you find yourself in this particular predicament, don’t worry. Sometimes you don’t know what you missed until after the fact.

Finally, remember that with SiteSpect, you’re never alone. You’ll be partnered with an Optimization Consultant who will help you plan, execute, and analyze all of your experiments.

To learn more about SiteSpect, visit our website.

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