Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

An Update on Google’s Cookie Policy 2021

March 19, 2021

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Google recently announced its intention to stop advertisement sales based on cross-site tracking by 2022. This marks a sea change for Internet advertising, yet a continuation of the trend of browsers locking down on user privacy. In 2020 Google accounted for over half of global digital ad sales, meaning this upcoming change will likely result in the end of cross-site ad tracking overall — especially combined with the fact that other major browsers, namely Safari, Firefox, Microsoft Edge, and Chrome itself have blocked websites from using third-party cookies for cross-site tracking. Instead of selling data from third-party cookies in order to target ads, Google plans to move to Federated Learning of Cohorts (FLoC), an AI-based technology that will allow Google to target ads based on groups of users categorized by interest, rather than by individual data. This method protects user privacy both by anonymizing users and by keeping data processing within Chrome rather than selling it. This change will clearly transform the ad buying landscape, but what does it mean, if anything, for website optimization?

Do Google’s New Cookie Changes Affect Website Optimization?

If you are using SiteSpect, then no. But, on the whole this change spells yet another step in the industry’s turn away from client-side cookies. It’s going to get messy for marketers using optimization tools that depend primarily on client-side cookies to deliver experiences and collect data. These tools are already facing huge problems with data accuracy and experience targeting. With this additional change from Google, it’s going to mean more code being added to servers as temporary workarounds that have to be updated whenever Google makes any small change.

What we’re learning is that we can’t fully predict the ways that Google and other companies will continue to evolve away from third-party and client-side cookies. As mentioned above, most optimization tools do offer workarounds, but the sustainability of a strategy based on continued patching to keep up with changes made by Google and others needs to be questioned. That, on top of the inherent weaknesses in data quality and performance for using JavaScript tags, makes for a tough go for marketers.

SiteSpect, on the other hand, does not depend on third-party client-side cookies at all and requires no workarounds. Instead, any cookies deployed by SiteSpect are served as first-party cookies set at the server side. Plus, website optimization typically focuses on creating experiences within the client’s own website rather than targeting external ads.

Additionally, SiteSpect does not collect individual data at all. Instead, we aggregate data to create user segments — conceptually similar to Google’s plan to use FLoC — and so it does not violate any government regulated privacy standards.

Google’s announcement reinforces the trend toward tighter data privacy policies. If any of your marketing tools don’t comply out of the box, you’re going to run into trouble. The best thing you can do to ensure the stability of your program and the return on your investments is to move away from using client-side cookies altogether.

How Will the MarTech Landscape Change?

The biggest impact of this change will be seen by data brokers, not by individual brands bidding on ad space. Google claims that FLoC works at least 95% as well in terms of conversions per dollar spent as third-party cookie based targeting. So, as a business publishing ads on Google, you may see a slight change in conversion rate, but this is probably minimal and hopefully insignificant.

The bigger question for advertisers revolves around uniformity across the web. The third-party cookie had been universally used across browsers and devices. However, this already no longer applies due to both browser privacy changes (again, Firefox, Safari, Chrome, and others) and major policy changes like GDPR and CCPA.

What is clear is that brands that still depend on third-party and client-side cookies to provide personalized and optimized experiences are going to continue to hit roadblocks over the coming months and years.

What Can SiteSpect Users Expect?

SiteSpect users won’t experience any change in capabilities or experience based on Google’s change in ad targeting, just like they didn’t need to make changes or deploy workarounds for any of the other browser privacy updates. This is for a few reasons. First and most importantly, SiteSpect does not rely on third-party or client-side cookies for any type of targeting. Instead, SiteSpect sets first-party cookies at the server side. Just like browser policy changes and legal policy changes like GDPR don’t change anything for SiteSpect, this change from Google will not either. SiteSpect already complies with the highest privacy standards by not collecting or storing individual or personal data. Second, SiteSpect data is not used for external ad targeting. So, the way that Google sells ad placement does not have anything to do with the data SiteSpect collects.

Going forward, we can all expect the digital ad space to change in ways that we may not yet be able to predict. There may be changes in how advertisers target users across devices and browsers, or in how advertisers optimize and target ads in general. For SiteSpect customers, the bottom line is that you can continue to optimize and personalize your sites, including for users on Chrome and who reach your site through Google, with no interruption.

To learn more about SiteSpect, visit our website.

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