Lisa Frank

Today’s consumers are making the shift to mobile in record numbers. In fact, digital analytics company comScore Inc. reports that 60 percent of all U.S. digital time is spent on smartphones and tablets. According to Forrester, between online and offline transactions, mobile devices influenced more than $1 trillion in total purchases in 2015. More companies than ever are reaching their consumers through mobile websites and native apps.

What does this mean for your company’s mobile offerings? It is clear that implementing a positive user experience should be a top priority. To achieve this, there are a few essential features you need to look for in a mobile app A/B testing tool:

  • Easy and fast creation of tests on the device using a visual editor
  • Integration with third-party analytics solutions
  • Targeting based on previous assignment to other campaigns
  • Integration with other solutions that allow you to take advantage of campaign management options, analytics, and more  

SiteSpect’s Mobile software development kits (SDKs) not only enable testing and optimization on native mobile and tablet applications, but they integrate all of the crucial features listed above. Supporting testing on both iOS and Android Platforms, SiteSpect’s SDKs enable you to increase conversions, engagement and revenue from your native apps, and also support apps that combine both native and web elements. The SDKs’ integration into the core SiteSpect solution allows you to manage and analyze campaigns across all channels, so there’s no need to reinvent the wheel if you are looking to go mobile.

To say the least, mobile is everywhere and is here to stay. Not sure where to begin to keep up with the mobile age and offer the best possible experience to your customers? We recommend reading through our new e-book, “Map Out Your Mobile Optimization Strategy” to help you get started. To learn more about SiteSpect’s Mobile SDKs, please visit: http://bit.ly/1Xcl9TF

Tags: Mobile Optimization Trends

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