Another exciting Black Friday and Cyber Monday are in the books! We are so pleased to report that in 2022, SiteSpect customers have enjoyed another fantastic Black Friday and Cyber Monday weekend where records were broken.
“Roughly 87.2 million consumers shopped online during Black Friday this year, in line with 2021. Similar to last year, 77 million people shopped online on Cyber Monday.” source
During these two days, SiteSpect customers enjoyed traffic increases of up to 7% over 2021. Revenues were up on average 4.3% outside of grocery which has been up all year due to inflation. Actual experiments running over the weekend were up 14% year over year and testing metrics saw an increase of 22%. More testing + More tracking = Higher revenues! Who knew?
We congratulate our valued customers and are looking forward to continuing to support them as they continue to test and optimize with SiteSpect. Because at this time of the year, you simply can’t afford a site crash, slow content delivery, or inconsistent experiences across devices.
Looking to improve your experimentation strategy? Speak to an optimization expert today! Schedule a demo.
About Kevin Plankey
Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.
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