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If you’re in IT, you’ve probably encountered a situation like this: A key component of your application stopped working. Your offshore development team assures you that it is not the…

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place….

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think…

If you spend any time on social media, chances are you’ve come across influencer marketing. The trend, where influential (read: high engagement) accounts develop relationships with brands to promote relevant…

The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more complicated, there…

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place….