SiteSpect Blog
Launch Multiple Campaigns at Once with Confidence: Three Ways to Preview for Better Optimization
By SiteSpect Product Management · July 30, 2018
Once you have an A/B testing program running, you’ll likely have many campaigns going at the same time. This can be a huge boost to your KPIs, but also necessitates…
Data-Driven Marketing, Data Accuracy, and Customer Feedback: July Monthly Blog Roundup
By Ruby Brown · July 27, 2018
We can’t believe it’s the end of July already. The World Cup is over, summer is in full swing, and the air conditioner is working hard. This is a definitive…
Get to Know A Lead UX Designer
By Ruby Brown · July 26, 2018
Judy Keeley has been the lead User Experience (UX) designer at SiteSpect since 2017. In that role, she oversees and designs the user experience for SiteSpect’s platform. This month, I…
Optimizing the Customer Journey Using Ratings and Reviews
By SiteSpect Customer Success · July 24, 2018
Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right…
A/B Testing Promotional Messaging Finds Big Wins for Retailer
By SiteSpect Customer Success · July 20, 2018
Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right…
How to Keep Tags from Interfering with Data Accuracy
By SiteSpect IT · July 18, 2018
As all aspects of business grow into tech-based methodologies, data accuracy becomes a concern not only for traditionally data-based jobs, but across departments and business interests. As an IT stakeholder…
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