Posts by Bill Cunningham

Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to all areas…

I’ve worked with a lot of organizations over the years, always in roles that are dependent upon marketing and the internal IT infrastructure working successfully. I’ve seen it succeed and…

Traditional advertising on television and print has finally lost its supremacy over digital marketing. Why? Because it’s harder to track, harder to target, and impersonal. With personalized marketing that you…

Happy New Year and welcome 2019! As is tradition, we’re bringing in the new year with a list of trends to look for in the next twelve months. This blog…

At the base of optimization and personalization practices is a desire to provide customers the best experience possible. Of course, what that looks like will vary between organizations, but it…

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even test…

If you spend any time on social media, chances are you’ve come across influencer marketing. The trend, where influential (read: high engagement) accounts develop relationships with brands to promote relevant…

This week is all about where marketers get tripped up in the transition to data based marketing programs. Here is what experts are saying about these pain points and how…

It’s World Cup season, and we at SiteSpect are brimming with enthusiasm. As the biggest sporting event in the world, the tournament holds additional interest for us as we work…