Posts by Bill Cunningham

Bill Cunningham

Bill Cunningham

Bill Cunningham is the Chief Revenue Officer at SiteSpect, leading a national team and overseeing marketing messaging, programs, and communication. He has over 25 years of VP experience and is based in Boston.

3D illustration of a conversion funnel with entry and exit

CRO – Beyond the Limits of In-Session Conversion Optimization

By Kevin Plankey · November 14, 2022

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking…

The Data is In From Black Friday and Cyber Monday!

By Kevin Plankey · December 1, 2020

We are so pleased to report that SiteSpect customers have enjoyed another fantastic Black Friday and Cyber Monday weekend. Overall traffic for our customers increased by 27% and we have…

Experimentation is Not Just for the Marketing Function

By Kevin Plankey · July 10, 2020

Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to all areas…

Why CMOs and CIOs Need to Work Together

By Kevin Plankey · April 8, 2020

I’ve worked with a lot of organizations over the years, always in roles that are dependent upon marketing and the internal IT infrastructure working successfully. I’ve seen it succeed and…

vintage television with static

SiteSpect Synopsis: Where is TV Advertising Going?

By SiteSpect Marketing · March 13, 2019

Traditional advertising on television and print has finally lost its supremacy over digital marketing. Why? Because it’s harder to track, harder to target, and impersonal. With personalized marketing that you…

SiteSpect Synopsis: Marketing Trends For 2019

By SiteSpect Marketing · January 4, 2019

Happy New Year and welcome 2019! As is tradition, we’re bringing in the new year with a list of trends to look for in the next twelve months. This blog…