SiteSpect Blog
Building a Successful Optimization Program
By Jen Decker · March 18, 2022
If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning,…
Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX
By Luke Hardwick · March 10, 2022
When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach…
How an Inconsistent Customer Experience is Harming Your CRO
By Jen Decker · March 4, 2022
One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all…
Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing
By Tim Hudson · February 25, 2022
Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to…
Researching Software Applications, the Marketer’s Guide to G2
By Jen Decker · February 18, 2022
When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…
SiteSpect Named in G2 Winter 2022 Report
By Kevin Plankey · February 10, 2022
We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…