By Nicole Hanson · July 28, 2020When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…
By Luke Hardwick · July 23, 2020One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…
By Kate Orchard · July 16, 2020According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert,…
By Sally Hall · July 14, 2020You’re shopping online for a new rug for your living room, and you find the perfect one. You add it to your cart, and on the next screen you see…
By Bill Cunningham · July 10, 2020Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to all areas…
By Nicole Hanson · July 8, 2020Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a…
