SiteSpect Blog

Building a Successful Optimization Program

By Jen Decker · March 18, 2022

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning,…

Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX

By Luke Hardwick · March 10, 2022

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach…

How an Inconsistent Customer Experience is Harming Your CRO

By Jen Decker · March 4, 2022

One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all…

Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing

By Tim Hudson · February 25, 2022

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to…

Researching Software Applications, the Marketer’s Guide to G2

By Jen Decker · February 18, 2022

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

SiteSpect Named in G2 Winter 2022 Report

By Kevin Plankey · February 10, 2022

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…