SiteSpect Blog
Why Tablets Should Be Treated Differently Than Smartphones
By SiteSpect Marketing · January 7, 2014
14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important…
A Day of Big Data in the Big Apple
By SiteSpect Marketing · December 10, 2013
Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into…
4 Holiday Site A/B Testing Strategies That Improve Conversions
By SiteSpect Marketing · November 15, 2013
If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday A/B…
Blog Post: 12 Strategies for Improving Conversions
By SiteSpect Marketing · November 8, 2013
If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This e-book explores…
Steps To Take Before Kicking Off Holiday A/B Testing
By SiteSpect Marketing · October 23, 2013
The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this summer, now…
Holiday A/B Testing Ideas
By SiteSpect Marketing · October 18, 2013
Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics. According to…
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