SiteSpect Blog

How Intuit Created a Better Customer Experience with SiteSpect by Improving Site Performance

By SiteSpect Marketing · March 26, 2014

SiteSpect has published a new client case study with Intuit. Here’s a brief synopsis: Challenge: Intuit Payroll discovered that its website performance (from a page speed perspective) was hindered by…

Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

By SiteSpect Marketing · March 10, 2014

A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: The Ask

By SiteSpect Marketing · January 16, 2014

Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince… and ask for…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Collaboration

By SiteSpect Marketing · January 16, 2014

Moving on to the next step in getting executive buy-in for your A/B testing program, you may have a significant amount of data about A/B testing from the research phase…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Research

By SiteSpect Marketing · January 16, 2014

This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for A/B testing and will help in the later…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Selecting Executive Stakeholders

By SiteSpect Marketing · January 16, 2014

Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations,…

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