SiteSpect Blog
Good enough? A closer look at Google’s Analytics 360 Suite for enterprise marketers
By SiteSpect Marketing · March 28, 2016
Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services. According to a report in TechCrunch, the Google…
Risk-Free Personalization
By SiteSpect Marketing · March 14, 2016
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis,…
Internet Retailer webinar series: 5 research-backed strategies for Website Optimization success
By SiteSpect Marketing · March 3, 2016
We all know the value of providing an enjoyable and relevant online experience for customers. On March 17 at 2 p.m. EDT, join SiteSpect’s Director of Professional Services Doug Cohen…
A/B Testing Google Accelerate Mobile Pages (AMP) with SiteSpect
By SiteSpect Product Management · February 26, 2016
The AMP project was recently launched by Google to accelerate the mobile web. This development is exciting for SiteSpect not only because our solution is compatible and supports website speed…
5 Research-Backed Tips for Achieving Optimization Greatness
By SiteSpect Marketing · February 2, 2016
Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success. Our new e-book “The Sherlock Holmes Approach to…
Tee Off Your Optimization Program’s Success
By SiteSpect Marketing · January 28, 2016
2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if…
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