SiteSpect Blog

Group Sequential Testing vs. Bayesian: Choosing a Statistical Model for A/B Testing

By Paul Bernier · September 12, 2024

Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make…

How to Fix Sample Ratio Mismatch in Your A/B Tests

By SiteSpect Marketing · August 15, 2024

As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew…

How to Implement Conversion Rate Optimization Best Practices

By Paul Bernier · August 8, 2024

If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales….

Mobile App Innovation: Harnessing Hybrid Testing for Success

By SiteSpect Marketing · July 18, 2024

For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the…

6 Ways to Increase E-Commerce Revenue with Hybrid A/B Testing

By Paul Bernier · July 8, 2024

Imagine your team is tasked with developing a clear, effective strategy to increase your e-commerce revenue. You might turn to many of the traditional conversion rate optimization techniques, such as…

Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool

By SiteSpect Marketing · June 19, 2024

Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get…

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