SiteSpect Blog
Group Sequential Testing vs. Bayesian: Choosing a Statistical Model for A/B Testing
By Paul Bernier · September 12, 2024
Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make…
How to Fix Sample Ratio Mismatch in Your A/B Tests
By SiteSpect Marketing · August 15, 2024
As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew…
How to Implement Conversion Rate Optimization Best Practices
By Paul Bernier · August 8, 2024
If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales….
Mobile App Innovation: Harnessing Hybrid Testing for Success
By SiteSpect Marketing · July 18, 2024
For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the…
6 Ways to Increase E-Commerce Revenue with Hybrid A/B Testing
By Paul Bernier · July 8, 2024
Imagine your team is tasked with developing a clear, effective strategy to increase your e-commerce revenue. You might turn to many of the traditional conversion rate optimization techniques, such as…
Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool
By SiteSpect Marketing · June 19, 2024
Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get…
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