SiteSpect Blog

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

By Paul Bernier · October 17, 2023

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in your A/B…

Experimentation Leads to an Increase in Mortgage Inquiries for Leading UK Mortgage Intermediary

By Luke Hardwick · October 11, 2023

The United Kingdom is home to a prominent mortgage intermediary brand that has consistently maintained an outstanding reputation in the industry. Their brand boasts an impressive track record, with numerous…

SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines

By Paul Bernier · October 5, 2023

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain…

Why Do My A/B Tests Cause Website Flicker?

By SiteSpect Marketing · October 3, 2023

A/B testing is an undeniably important tool in the world of website optimization, as most A/B testing programs yield an average 49% increase in conversions.  However, some A/B testing solutions…

A/B Testing for Mobile Apps: How to Build Effective Experiments

By SiteSpect Marketing · September 21, 2023

It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites…

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

By Kevin Plankey · September 13, 2023

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And…

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