SiteSpect Blog

Top 5 A/B Testing Trends for 2025

By SiteSpect Marketing · November 21, 2024

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…

5 Reasons to Run Experiments With Group Sequential Testing

By Paul Bernier · October 31, 2024

A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently…

Why A/B Testing Is So Important for Brand Engagement in Healthcare

By SiteSpect Marketing · October 29, 2024

Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking…

3 Website Optimization Trends (That Aren’t AI) To Watch For the Rest of 2024 and Beyond

By Paul Bernier · October 10, 2024

If there is any single pattern emerging around website optimization beyond the integration of AI, it’s that web experiences continue to evolve. With continuous advancements in technology and user expectations,…

Simplifying Your Feature Flags With A/B Testing

By SiteSpect Marketing · October 7, 2024

Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to…

Why Group Sequential Design Means Faster A/B Testing

By Paul Bernier · October 1, 2024

If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results, you can…

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