SiteSpect Blog
Experimentation for Marketing Success
By Kevin Plankey · October 21, 2022
Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your…
Mistakes to Avoid When A/B Testing
By Kevin Plankey · October 14, 2022
In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a…
Key Learnings from 2022 Customer Advisory Board Europe
By Maarten Plokker · October 10, 2022
On September 20th we had the honor and pleasure of hosting our European Customer Advisory Board (CAB) event in the Atlético de Madrid Stadium in Madrid, Spain. On the evening…
Building A Culture Of Optimization: What’s In It For You?
By Kevin Plankey · September 30, 2022
Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on…
SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions
By Jen Decker · September 26, 2022
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely…
How Product Recommendations Can Replicate the In-Store Experience
By SiteSpect Marketing · September 17, 2022
More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting…
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