A/B & Multivariate Testing
The Secret to Digital Optimization: Be Human
By SiteSpect Marketing •
When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease of use” optimizations like ensuring that call-to-action buttons are above the fold, that every step in the conversion process is efficient with no unnecessary form…
Read More 5 Challenges to Overcome When Starting a Testing Program
By Kevin Plankey •
If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you might face and how to overcome them. 1. It is unclear how visitors interact with your site. No matter where you are in the A/B…
Read More Server-Side Architecture – It’s Not Only About A Server
By SiteSpect Marketing •
This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this may have been asked over the past few months “should we move to a server-side implementation?” Whether the question relates to your analytics implementation or…
Read More Two Critical Reasons to Select SiteSpect to Replace Google Optimize 360
By Kevin Plankey •
There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions related to this event – what will my Google Optimize 360 replacement be and will that replacement integrate with Google Analytics 4 (GA4)? What do…
Read More 6 Hypotheses to Test on Your Online Forms
By SiteSpect Marketing •
Guest Author Alun Lucas, Zuko Analytics Forms are often the neglected stepchild of the optimization process. Despite being the most sensitive part of your site where your customers commit their precious personal or financial information, forms are often treated as an afterthought; grafted onto a site build or experimentation program after the “sexier” elements like…
Read More A/B Testing Top 6: The Best Tests for 2023
By Kevin Plankey •
A/B testing detects what best resonates with your website visitors to help improve engagement and conversions. You can A/B test a whole new page design to see which one engages better with your visitors, or it could be a specific piece of gated content used for lead generation. The point is, it doesn’t always have…
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