As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Part 4/6: 5 Questions You Need to Answer to Optimize an Experience

March 17, 2020

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Welcome to installment 4 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience. In the first 3 blogs, I introduced my approach to optimization, and I walked through ways to answer the questions, Who is the user?, and What experience should you show a user? Today, we’re on question 3: How will you deliver the experience? Let’s dive in.

Many organizations inadvertently take for granted one of the most important steps in the optimization journey: deciding how to deliver an experience. For testing, personalization, and recommendations this can make all the difference in your conversion rates and customer experience. Your delivery method can affect time to market, the cost of implementation, and site performance. Ultimately, these all boil down to the return on investment you’ll see for each experience. But, most people don’t weigh the benefits of different delivery options.

What Do We Mean By, “How Will You Deliver the Experience”

First, let’s look at how an experience gets created. There are many factors in creating a user experience for a site: several teams working to build, release, test, and analyze the experience. An organization might use any of the following methods to deliver an experience:

  • Code directly into the existing site
  • Use CMS
  • Implement redirects to new pages
  • Release experience via Feature Flag
  • Use an A/B testing tool 
  • Use a personalization tool

Each of these methods work to deliver an experience, and each has its own set of pros and cons. The right choice for the experience will depend on time and effort to implement, performance capabilities, and the intended duration of the experience.

Time and Effort to Implement

The first criteria to consider is the amount of time it takes to create an experience. Of course, the longer the production takes, the greater the cost, and the fewer experiences you can release. So, how can you maximize the customer experience while minimizing time and effort?

Simple changes can often be done in the visual editor of your optimization tool. For example, if you need to change the image on your homepage, your marketing team can deliver that experience via your testing tool, rather than having your development team create a permanent coded change to your site. 

For more involved changes, it may be more efficient to work with your CMS and direct users to the new experience. A lot of SiteSpect users, for example, leverage a combination of CMS changes with our rewrite capabilities (our higher-performance alternative to redirects). This allows for quick changes to more complex experience variations. 

If your client-side tool requires a lot of JavaScript to function, using developers to build an experience may be the least up front effort for you.

AsProduct Managers, these are the criteria we consider when prioritizing items on a roadmap, but most of us typically only consider one means of delivering the experience to validate ideas (developers). But, understanding whether an experience could be delivered in a different way to achieve your goals quickly is critical. Validating fast and cheap is the key to prioritization and velocity. This is true for optimization teams, user experience teams, merchants, marketers, product teams, or any other team that builds customer experiences.

Performance 

There is a proven relationship between conversion and site speed. If your method for delivering an experience adds too much latency, it will negatively impact conversions. This will corrupt your data for both testing and personalization since you won’t know whether a negative user behavior was based on the experience itself, or the lag it had in delivery — not to mention, it holds you back from maximizing conversion.

A classic example of a delivery method unintentionally hurting your data and experience is relying on redirects. With redirects, the multiple trips the browser needs to make back to the origin adds significant latency, where a simple rewrite returns the right experience the first time. Tag based A/B testing and personalization tools can often run into performance issues as well, especially at scale. So, it’s important to factor that performance impact into your prioritization strategy when determining how to deliver an experience.

A Real User Monitoring (RUM) tool will help you determine the performance impact of any given experience.

The Duration of the Experience

Finally, when determining how to deliver your experience you should consider how long it will be live. If it’s a quick promotion or temporary change with a definite end date, you may not want to invest a lot of time creating the experience, and rather look to your testing or marketing tools. Ideally “temporary” experiences can leverage a template that can be reused. Otherwise, you would need to see a significant lift to justify the effort. However, if you are creating a long-term change, like a rebranding or redesign, it makes sense to invest more up front, and consider other delivery methods including phases of testing and iteration, development, and functionality testing.

Approaching the question, How will you deliver the experience? this way gives you greater opportunities for optimization. Join me next week as I tackle the question, Was the user’s experience any good?

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Justin Bougher is the VP of Product at SiteSpect. He has a background in Product and Business Management with enterprise companies such as Walmart. He is based in Boston.

Email Justin Bougher

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