As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How SiteSpect Can Help During Uncertain Times

March 23, 2020


Earlier this week we published a statement from our CEO, Patrick Romich, on how SiteSpect is prepared to support our customers during this Covid-19 outbreak. In the following days, we’ve helped many of our clients adapt to the changing needs of their own customers, and have learned some helpful best practices along the way. We know you may be overwhelmed, rushing to accommodate your customers and your team, all in a state of flux.

During this uncertain time, we’re here to help in whatever way we can. We know digital optimization means something different right now. We want to support you in optimizing your digital channels to meet the needs of your business. I’m going to walk through some ways you can use SiteSpect to provide your customers with what they need as efficiently and effectively as possible.

Temporarily Alter Messaging Across Your Digital Channels

Probably the most common and urgent changes organizations are making right now is updating their messaging to reflect new hours, policies, or procedures. For example, many restaurants must communicate abbreviated hours or takeout-only policies. Pharmacies or grocers are offering special hours for at-risk populations. Many retailers are closing brick and mortar locations or greatly reducing staff and hours. In an environment where your customers are worried about what is and isn’t okay or what they can and cannot access, swift and clear communication is key.

To update messaging, you can use SiteSpect to quickly implement a new banner, hero image and copy, or pop up module on any (or every) page of your site via the Visual Editor. Any member of your team can do this, so you can allocate resources where you need them the most.

Our marketing team even used SiteSpect to implement a new banner on our own site.

Targeting the Right People at the Right Time

Side by side with updated messaging, you may find that the segments you need to target are changing overall, or that they need to change throughout the day. Perhaps the majority of your business happens in-store, but now your in-store shoppers have moved online. You now have a new set of expectations and needs to cater to. Or perhaps you have introduced restricted hours for high risk individuals and would like your website to reflect that in real time.

You can use SiteSpect’s targeting features to provide specialized messaging to new users, emphasizing your digital features that may be new to them. Or you can display relevant policy information for users based on what state or part of the world they are located.

You can even schedule different messaging throughout the day to get customers the information they need when they need it. For example, use banner messaging from 7am-8am to say, “Open to people 65 years or older and other high risk individuals.” At 8am, you can change the message to say, “Open to all guests until 6pm. We will have restricted opening for 65 years or older and high risk individuals from 7am-8am for the foreseeable future.” This keeps communication with your customer base open, gets information to those for whom it is most relevant, and ensures your digital and brick and mortar business is cohesive.

Manage Features For New User Behavior

A lot of our clients are also navigating suppressing existing features and introducing temporary new ones. It doesn’t necessarily make sense to deploy a lot of development resources to produce or suppress a feature that is intended for the short term.

Within SiteSpect, you can do things like suppress “pick up in store” options, or live chat features. Alternately, many businesses are restricting units per order, which you can implement in a matter of minutes through SiteSpect. These Campaigns won’t change anything in your site’s code, so when it’s time to reinstate these features it’s only a matter of turning a Campaign off.

Similarly, many businesses and organizations who primarily operate in-person, such as non-urgent medical facilities, fitness, or wellness studios, are introducing methods for virtual engagement like video calls or live streaming. If this is you, you may be feeling a lot of pressure to stand up an entirely new workflow in a matter of hours or days. You can leverage SiteSpect to take some of the weight off of your shoulders and build new experiences completely with SiteSpect. If it turns out that you want to keep these features long term, you can develop them into your site down the road with the knowledge that they work and empowered with the data on how your customers use them.

Relying on Customer Services to Get Through Uncertain Times

At the end of the day, making it through this time while caring for your customers, your teams, and your business will be about supporting each other as best as we are able. SiteSpect’s Customer Success team is here and ready to help you manage your digital channel through this crisis. Please reach out, we are here to support you and your business through this time. Stay safe and take care!


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