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U.S. e-commerce sales accounted for $352.93 billion in the final quarter of 2024, a jump of almost 25% from the year prior. Right now, the retail space is expanding fast…

AI has already significantly changed how organizations create content, predict customer behavior, and personalize digital experiences, and it will continue to change online behavior in the months and years to…

You might think your A/B testing platform is flicker-free. But is it really? While many platforms claim to be flicker-free, the truth is that some of them are just masking…

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…