SiteSpect Blog

2025 H2 Consumer Trends: What Retail CRO Teams Should Prepare For

By Paul Bernier · July 1, 2025

U.S. e-commerce sales accounted for $352.93 billion in the final quarter of 2024, a jump of almost 25% from the year prior. Right now, the retail space is expanding fast…

AI for A/B Testing: 3 Ways It Makes Experiments Faster and Easier Today

By SiteSpect Marketing · June 25, 2025

AI has already significantly changed how organizations create content, predict customer behavior, and personalize digital experiences, and it will continue to change online behavior in the months and years to…

Are You Really Flicker-Free or just “Fake” Flicker-Free?

By Paul Bernier · May 28, 2025

You might think your A/B testing platform is flicker-free. But is it really? While many platforms claim to be flicker-free, the truth is that some of them are just masking…

Why You Need a Clear A/B Testing Hypothesis for Every Experiment

By SiteSpect Marketing · May 6, 2025

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

CRO Metrics That Matter: How to Measure and Prove ROI

By Paul Bernier · April 10, 2025

Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…

Get Inspired: Top A/B Testing Examples

By SiteSpect Marketing · March 6, 2025

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…

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