SiteSpect Blog
2025 H2 Consumer Trends: What Retail CRO Teams Should Prepare For
By Paul Bernier · July 1, 2025
U.S. e-commerce sales accounted for $352.93 billion in the final quarter of 2024, a jump of almost 25% from the year prior. Right now, the retail space is expanding fast…
AI for A/B Testing: 3 Ways It Makes Experiments Faster and Easier Today
By SiteSpect Marketing · June 25, 2025
AI has already significantly changed how organizations create content, predict customer behavior, and personalize digital experiences, and it will continue to change online behavior in the months and years to…
Are You Really Flicker-Free or just “Fake” Flicker-Free?
By Paul Bernier · May 28, 2025
You might think your A/B testing platform is flicker-free. But is it really? While many platforms claim to be flicker-free, the truth is that some of them are just masking…
Why You Need a Clear A/B Testing Hypothesis for Every Experiment
By SiteSpect Marketing · May 6, 2025
The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…
CRO Metrics That Matter: How to Measure and Prove ROI
By Paul Bernier · April 10, 2025
Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…
Get Inspired: Top A/B Testing Examples
By SiteSpect Marketing · March 6, 2025
Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…
Subscribe to our blog: