Detailed Decision Criteria for Choosing an Optimization Platform

By Kevin Plankey

April 9, 2021


Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to get a straight answer to your questions. We recently published a new ebook, “Choosing an Optimization Solution in 2021,” that includes a detailed decision criteria chart, outlining all of the questions that you should ask a potential optimization solution provider. For the full guide, you’ll want to download the free ebook. But, there are a few categories you want to be sure you cover, whatever tool you consider:

  • Multi-team support
  • Optimization product suite completeness
  • Impact to site speed
  • Security & privacy
  • Professional services, training, & support
  • Data accuracy & quality
  • Segmentation, analytics, & reporting
  • Validation & independent analysis
  • ROI & cost
  • Ease of Use
  • Customer retention and industry experience

While this seems like a lot of area to cover (and to be fair, it is), it’s important to make sure you fully evaluate any potential tool for all of your needs — not just the ones the solution advertises the most. Our ebook will help guide you through all of these categories to determine what, specifically, is important to your team and organization.

To download your ebook, visit

To learn more about SiteSpect, visit our website.




Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

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