Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
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More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. 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Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. 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Common mistakes in A/B testing: Taking on too much at once

April 7, 2021

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When you first start managing an A/B testing and optimization program, the possibilities can be equal parts exciting and overwhelming. Chances are you’ve had a running list of improvements you want to make on your site and are eager to finally be able to accomplish your goals.

However, despite the temptation to jump into everything all at once, it’s important to take your optimization strategy step by step, as every change to your site may affect other parts of the user experience. But, if you’ve already gone ahead and launched a number of simultaneous A/B tests and are now realizing that they are affecting each other in unforeseen ways, it’s okay. Here are some steps you can take to make use of your learnings and move forward strategically.

Pause, Prioritize, and Reassess

Usually when taking on too much causes a problem, it’s because you’re simultaneously A/B testing multiple parts of the conversion flow, obscuring the reasons accounting for the changes you’re seeing. For example, let’s say you have the following A/B tests all running at the same time, with the corresponding results:

  • A homepage A/B test that has the effect of increasing clicks on one particular product category page
  • An A/B test on your product category pages that highlights featured items and increases adds to cart for those items
  • An A/B test in the cart that makes last-minute add ons more personalized, and increases average order value

At first glance, these are all great, successful, A/B tests with promising results. That very well may be true, but now there are additional factors that you need to contend with. You know what happened in each of these A/B tests, but you’ll have new questions about why. Are the increased adds-to-cart because of the change on the product category pages, or because you’re seeing an influx of traffic to one particular category page highlighted in your homepage A/B test? Is your average order value increased because of the new add-on promotion, or is it because more users are seeing your product category pages?

The combination of factors can make your understanding of why the user journey is changing murky. If you encounter this type of confusion, you can always pause your A/B tests and reprioritize. One way to do this is to map out your typical user journey. Are most users entering on the homepage? If that’s the case, then maybe focus just on that A/B test until you get more confidence in your results. Or, do most of your users enter directly on a product category page? If that’s the case, you’ll want to focus there. Either way, map out your customer journey and restart your A/B testing sequence from the beginning. This will give you greater clarity about what causes any changes you’re seeing on your site and as a result of your A/B tests.

Of course overlapping traffic is only a problem if users are assigned to multiple campaigns. If your traffic levels allow it, another option is to run all three A/B tests at once, but split traffic between them. Each user will only be assigned to one campaign, rather than possibly seeing all three at once. Each campaign will likely take longer to reach a mature conclusion, since the traffic will be lower to each, but you’ll be able to assess all three changes in isolation. The results of each A/B test can help you determine what areas to prioritize next.

Become a Segmentation Pro

Segmentation is a critical part of any results analysis for your A/B test. But, especially when you find yourself with overlapping A/B tests that muddy your understanding of the user journey, it’s time to segment out your results to get some clarity. Put simply, if you’re newer to data analysis, segmentation is when you separate groups of users based on a common factor, for example, by device type, by action taken on the site, or by entrance page. This is really simple to do — in SiteSpect you can easily create segments based on any number of factors.

For the above situation, where you have your three overlapping A/B tests, you can gain some clarity on your results by segmenting based on other actions the user has taken on the site. For example, for your A/B test on the product category page, try excluding users who have clicked on the homepage feature you’re also A/B testing. This way, you can see the impact of the product category page A/B test without the additional weight of the homepage A/B test. Or, in the cart, try looking only at users who actually clicked on a last minute add-on item. This way, you can see how this particular feature directly affected average order value.

In general it’s best practice to always segment your data to get the clearest picture possible. But, especially if you make the same mistake I have and have too much going on at once, segmentation can be a life saver.

To learn more about SiteSpect, visit our website.

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