Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

Lisa Frank

A recent blog post on A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view of optimization.

How to Get Executive Stakeholder Buy-in for Your Website Testing Program: The Ask

Jeffrey Vocell

Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince... and ask for executive buy-in.

How to Get Executive Stakeholder Buy-in for Your Website Testing Program: Collaboration

Jeffrey Vocell

Moving on to the next step in getting executive buy-in for your testing program, you may have a significant amount of data about testing from the research phase (see the previous blog post in this series). Search through that data and pull out the key statistics that will provide the foundation of your reasoning for testing. These key statistics will likely differ by role and may also vary by industry, so ensure you have identified those that are most important and keep others close by for reference.

How to Get Executive Stakeholder Buy-in for Your Website Testing Program: Research

Jeffrey Vocell

This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for testing and will help in the later stages of buy-in for the program.

How to Get Executive Stakeholder Buy-in for Your Website Testing Program: Selecting Executive Stakeholders

Jeffrey Vocell

Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations, myriad possible roles, and varying company size, it's difficult to give one answer that applies to everyone.

How to Get Executive Stakeholder Buy-in for Your Website Testing Program

Jeffrey Vocell

The first step to a successful website testing program is ensuring that you have buy-in from your executives.

Maximizing Conversion Drivers, Minimizing Conversion Barriers

Kim Ann King

If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the principles behind them. Once these are in place, you can test and optimize the elements associated with them to improve your web and mobile conversions.

Why Tablets Should Be Treated Differently Than Smartphones

Jeffrey Vocell

14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. As experiences and shopping patterns differ between smartphone and tablet users, your overall mobile strategy should consider each group separately.

A Day of Big Data in the Big Apple

Jeffrey Vocell

Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into programs that generate real ROI.

4 Holiday Site-Testing Strategies That Improve Conversions

Kim Ann King

If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your Web and mobile conversions.

Pages