SiteSpect Blog
Benefits of Combining A/B Testing & Product Recommendations into One Platform
By Kevin Plankey · July 18, 2023
Traditional testing and product recommendation platforms tend to be separated, both in terms of technology but also in terms of teams and functions. This separation often leads to organizations not…
Unleash Product Recommendations Revenue With A/B Testing
By Kevin Plankey · June 28, 2023
For e-commerce websites, product recommendations play a crucial role in enhancing the user experience and boosting conversion rates. However, many organizations miss out on optimization opportunities by failing to integrate…
8 Essential Tips for A/B Testing Success
By Kevin Plankey · June 26, 2023
For digital marketers and product developers, A/B testing is critical to enabling data-driven decision-making and providing a clear understanding of product and site change impact. However, achieving meaningful results from…
Why Most A/B Testing Tools Create Silos and Fail To Innovate
By Paul Bernier · June 16, 2023
A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog post, we…
How to Turn Research Insights Into Test Ideas
By SiteSpect Marketing · June 8, 2023
Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements. Usually,…
A/B Testing Mistakes and How to Avoid Them Part 5 – Not Segmenting Data
By Kevin Plankey · June 5, 2023
Data analysis is the crux of A/B testing and optimization. But many of us who do A/B testing and optimization aren’t data analysts by trade; we’re learning as we go….
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