SiteSpect Blog
Holiday A/B Testing Ideas
By SiteSpect Marketing · October 18, 2013
Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics. According to…
Ideas for Improving Conversions…and Sales
By SiteSpect Marketing · October 8, 2013
There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B…
A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball
By SiteSpect Marketing · August 22, 2013
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who…
Leverage Geo-Targeting for Increased Engagement and Conversions
By SiteSpect Marketing · July 23, 2013
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience…
Segment Targeting Made Easy with the SiteSpect Targeting Assistant
By SiteSpect Marketing · June 26, 2013
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With…
How to Optimize a Web Site for Mobile Devices
By SiteSpect Marketing · June 18, 2013
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there are now…
Subscribe to our blog: