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My last few blog posts have been dedicated to the importance of visual and functional A/B tests for on-site search. Before we wrap up the series, let’s review a few…

Are you trying to figure out how important it is to A/B test on-site search? If so, consider this example from Walmart. The team conducted a series of functional A/B…

My previous post highlights the importance of A/B testing your on-site search. The results of on-site search A/B tests inform the changes you make to your site to accomplish your…

Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you…

We’ve all been there. You try to buy an item or find some information on a site and you bomb. Searching for something and not finding it leaves you frustrated…

‘Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something…