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Moving on to the next step in getting executive buy-in for your A/B testing program, you may have a significant amount of data about A/B testing from the research phase…

This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for A/B testing and will help in the later…

Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations,…

The first step to a successful website A/B testing program is ensuring that you have buy-in from your executives. However, executive buy-in is important not just for getting your A/B…

If you’re like most digital marketers today, you’re doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for…

14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important…