SiteSpect Blog
Don’t Fall in Love with Your Site Redesign
By SiteSpect Marketing · April 27, 2015
The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers…
A/B Testing as a Mindset
By SiteSpect Marketing · April 17, 2015
There’s something really liberating about being able to A/B test all of your beliefs. If you want to build a culture of optimization through A/B testing, that’s what you have…
Fishing for Conversion Optimizers
By SiteSpect Marketing · April 14, 2015
Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs,…
3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter
By SiteSpect Marketing · March 26, 2015
Want to know where A/B testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices: @aschottmuller Angie…
3 Reasons to End Your A/B Test
By SiteSpect Marketing · March 9, 2015
How do you know when to end your A/B test or multivariate test? Many optimization teams stop their A/B tests too early; others run them too long. We chatted with…
The Role of Mobile Devices in Researching Travel Options
By SiteSpect Marketing · February 24, 2015
I’m heading to London for SiteSpect’s Regional Optimization Exchange on March 18th. When I started making my travel plans, I was surprised by high airfares. To help find the best…
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