SiteSpect Blog

The Role of Mobile Devices in Researching Travel Options

By SiteSpect Marketing · February 24, 2015

I’m heading to London for SiteSpect’s Regional Optimization Exchange on March 18th. When I started making my travel plans, I was surprised by high airfares. To help find the best…

5 Steps to Ignite Your Optimization Program

By SiteSpect Marketing · February 11, 2015

Website A/B testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating…

Come Join Us at ROX!

By SiteSpect Marketing · February 11, 2015

You’re invited! If you are an optimization professional, then the SiteSpect Regional Optimization Exchange (ROX) is the event for you. You will have the opportunity to learn new information, develop…

Website A/B Testing, Page Load, and Foie Gras

By SiteSpect Marketing · January 16, 2015

Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but…

Mobile Commerce and the 2014 Holiday Season

By SiteSpect Marketing · December 15, 2014

The 2014 holiday ecommerce season is living up to the hype. In early November, IBM projected online sales to increase 15% over the 2013 sales for the five-day period between…

Four Tips For Building A Culture Of Optimization

By SiteSpect Marketing · November 17, 2014

An inclusive approach to optimization increases the likelihood of success. Kim King, our Chief Marketing Officer, recently posted about the “why”of building a culture of optimization. But what about the…

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