SiteSpect Blog

Optimizing the customer experience to drive revenue, with the goal of connecting the back end to the front end, is not new. McKinsey wrote as much back in October of…

Amazon’s AWS cloud outage last week is a good example of a rare lightning strike. Every cloud-based solution provider puts safeguards in place to meet that 99.99% uptime guarantee. But…

Earlier this year, I embarked on the journey of a lifetime, traveling to Tanzania, Africa, to climb Mount Kilimanjaro – the highest freestanding mountain in the world.  This was a…

The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant – all companies claim they focus on the customer.  And why wouldn’t…

Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty – and thus repeat purchases – drive long-term revenue and sustainability. However, e-tailers face…

The holidays are just around the corner and retailers are gearing up for their most important time of the year, furiously preparing to create an optimized online shopping experience that…