Product

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also…

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a lot of confusion and questions surrounding these two approaches. Which one is right for my organization? Is one really better than the other? Could both…

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has an optimized user experience!  From patients to providers, we’ve recently seen a growing demand for seamless and satisfying interactions within digital healthcare platforms. Between HIPAA…

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain a top priority for product and marketing leaders in 2023. According to the report,  “Personalization engines apply context about individual users and their circumstances to…

Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or small) to the customer experience without both hypothesizing the impact of changes and also deploying a testing strategy to validate or refute those hypotheses. Over…

This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this may have been asked over the past few months “should we move to a server-side implementation?” Whether the question relates to your analytics implementation or…