Product

Perfecting the User Experience in Healthcare: Balancing Compliance with Insight and Experience Optimization

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has an optimized user experience!  From patients to providers, we’ve recently seen a growing demand for seamless and satisfying interactions within digital healthcare platforms. Between HIPAA…
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SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain a top priority for product and marketing leaders in 2023. According to the report,  “Personalization engines apply context about individual users and their circumstances to…
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The Slow Demise of Tag-Based A/B Testing Solutions

Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or small) to the customer experience without both hypothesizing the impact of changes and also deploying a testing strategy to validate or refute those hypotheses. Over…
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Server-Side Architecture – It’s Not Only About A Server

This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this may have been asked over the past few months “should we move to a server-side implementation?” Whether the question relates to your analytics implementation or…
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Laptop with search bar "Google Optimize 360 Replacement"

Two Critical Reasons to Select SiteSpect to Replace Google Optimize 360

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions related to this event – what will my Google Optimize 360 replacement be and will that replacement integrate with Google Analytics 4 (GA4)? What do…
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Sync or Async JavaScript Tags – A User Experience Penalty

When it comes to deploying a JavaScript tag to your website, there are generally two main options available: you can load the code snippet Synchronously or Asynchronously. Each vendor tries to argue one way or the other, depending on what they offer, but what’s in it for you? What are the pros and cons of…
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