Product

A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom line.  But as online businesses continue to change in 2023 and beyond, so does the need for precision in understanding customer behavior and optimizing user…

On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team.  “It’s always super exciting to host our annual SiteSpect European Customer Advisory Board!” says Maarten Plokker, Managing Director at SiteSpect Europe. “Bringing together this exclusive group of European optimization leaders and…

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also…

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a lot of confusion and questions surrounding these two approaches. Which one is right for my organization? Is one really better than the other? Could both…

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has an optimized user experience!  From patients to providers, we’ve recently seen a growing demand for seamless and satisfying interactions within digital healthcare platforms. Between HIPAA…

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain a top priority for product and marketing leaders in 2023. According to the report,  “Personalization engines apply context about individual users and their circumstances to…