Best Practices
Optimization Success Stories
By SiteSpect Marketing •
If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study: Multivariate Testing for CTA Buttons: A travel booking site experiments with their call to action buttons using multivariate testing and sees huge conversion improvement. Case Study: An…
Read More Trending Toward A/B Testing Everything
By SiteSpect Marketing •
The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and manage their entire A/B testing program without our involvement. For this latter group of customers, we don’t often hear about their success. So when we have the…
Read More How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: The Ask
By SiteSpect Marketing •
Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince… and ask for executive buy-in. Before knocking on the door of your executive stakeholders and sharing all of the information you’ve found, it’s best to put together a…
Read More How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Collaboration
By SiteSpect Marketing •
Moving on to the next step in getting executive buy-in for your A/B testing program, you may have a significant amount of data about A/B testing from the research phase (see the previous blog post in this series). Search through that data and pull out the key statistics that will provide the foundation of your…
Read More How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Research
By SiteSpect Marketing •
This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for A/B testing and will help in the later stages of buy-in for the program. Your research should be aimed at answering three main questions. 1. What points does each major stakeholder care about, and…
Read More How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Selecting Executive Stakeholders
By SiteSpect Marketing •
Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations, myriad possible roles, and varying company size, it’s difficult to give one answer that applies to everyone. However, here are some tips to help you…
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