A culture of optimization helps companies achieve test success. At a recent Digital Analytics Association (DAA) event, Krista Seiden of Google discussed four practical tips on how to lay the groundwork for a culture of optimization.
SiteSpect announced a major expansion to its APIs, which extend the functionality of its site optimization platform.
Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out of the ballpark, retailers are bringing data-driven strategies and methodologies to their web and mobile experiences, with measurable and impressive results.
Iwo Kadziela, Product Manager, discusses the SiteSpect Mobile: iOS SDK and how our customers benefit from using it to test their apps.
More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an exhibitor to meet with companies and share insights on digital optimization.
SiteSpect has published a new client case study with FullBeauty Brands. Here's a brief synopsis:
SiteSpect’s recent webinar on “12 Strategies for Improving Online Conversions” attracted hundreds of attendees from top brands, financial services firms, and conversion rate optimization agencies. The recorded version is now available for viewing on demand. For additional information, you can also download the companion eBook.
SiteSpect has released a new, free Optimization Buyers Kit.
How do you separate high priority tests from those that can wait? Don’t let yourself become overwhelmed by this challenge -- use these recognized strategies for getting your priorities straight.