Ellen Julian

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.

Fortunately, you now have access to digital optimization platforms that help measure what message appeals to what audience and what elements achieve the biggest improvements to a site’s conversion rate.

Read our new e-book, Three Personalization Traps (And How to Avoid Them) to learn how you can get more value from your personalization campaigns.

Tags: A/B & Multivariate Testing Personalization & Targeting Best Practices

Add new comment

This question is for testing whether you are a human visitor and to prevent automated spam submissions.
5 + 7 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.