Lisa Frank

SiteSpect recently met with clients, prospects, and consultants to highlight real-world Optimization Success Stories. Over the course of our discussions, three key topics were covered:

  1. The current focus of your testing may not offer the greatest conversion opportunity.
  2. Being able to test every change to your web site and user experience is extremely important.
  3. The mindset that how you test is just as important as what you test.

We’ve recorded a webinar about these Optimization Success Stories and the on-demand recording is now available. Click here to watch.

The half-hour presentation includes an in-depth case study about optimizing on-site search. We discuss how a leading online retailer tested both the front-end and back-end aspects of its site with amazing results. And we also touch upon other areas to test including mobile, pricing strategies, and new feature or new site releases.

The Optimization Success Story initiative at SiteSpect is ongoing. We plan to continue to collect and share these stories on a regular basis. To learn more, please watch the recorded webinar. After viewing, we’d love to hear your feedback and questions that you may have. Our team can be reached at productmarketing[at]sitespect[dot]com.

Tags: A/B & Multivariate Testing Best Practices Back-End Testing