Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online testing helps you evaluate areas where you’re succeeding, in addition to where your process can use some improvement.
Online testing allows you to measure your site or app’s performance with a sample of customers. Assessing how your customers behave helps you validate or disprove your assumptions about how things are working.
Here are a few basic tests for optimizing your travel site or app:
If you want to get serious about delivering the best customer experience, start testing how your site works. The data you gather from customer behavior on your site or app will help justify investment in improvements. Stop by SiteSpect’s booth at The Phocuswright Conference this week to learn more.