SiteSpect has published a new client case study with Quill. Here’s a brief synopsis:
Customer feedback indicated that Quill’s online check-out experience was complicated and lengthy, resulting in lower conversions.
Testing with SiteSpect enabled Quill to determine which website changes quantifiably improved the check-out experience.
Overall site conversion improved 57 basis points, translating to double-digit million dollar incremental revenue lift on an annualized basis.
Want to learn more? Read the case study.