As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. 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Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

8 Ways to Optimize On-Site Search

September 7, 2018

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Customers navigate a website in one of two ways: they browse or they search. Yet on-site search is not always top priority when it comes to site optimization. Given the prominence of search and the impact it has on revenue, it should be one of the key areas in your testing plan.

This article addresses eight ways to optimize on-site search that will improve your customer experience and help your bottom line.

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1. Test Search Results Display

Think about testing how search results are displayed and sorted for visitors. For instance, are results sorted by relevance, customer rating, availability, or popularity? This simple, yet powerful change can make search results align with visitor’s intentions and keep them along the path to conversion.

If you have multiple departments, ensure you are measuring how visitors interact with search in every context, including measuring how changes to search affect key metrics to other departments. Based on the search performance by department, you can show a unique experience tailored for your customers based on specific departments.

Click for Search Bar Case Study

2. Optimize Search Metadata Display

In the context of on-site search, metadata is aggregate information about the search results data. For example, have you seen a star-rating system that symbolizes all customer reviews, or an in stock or out of stock badge on a site? That’s search metadata.

Metadata shows information that can help a buyer make an immediate purchasing decision, without having to comb through a large quantity of product information. Try testing specific combinations of metadata to find out what converts and works best with your audience. Some of the metadata elements you can test are the number of visitor reviews to show, local store availability, and showing information about what others purchased.

3. Test Search Result Refinement/Filtering Options

Many search results pages have a list of product refinement options available. For example, if you search for a digital camera, refinement options may allow you to narrow the search criteria for price, brand, lens focal length, storage card type, and more. One test idea is to alter the default state of refinement options that are shown, such as making them collapsed or expanded.

While this may not seem like a big change, enhancing your search capability to make the experience easier for the visitor can have a significant impact on conversions.

4. Test Number of Search Results Displayed

How many results are you displaying per page? Do visitors want more or fewer results than you are currently showing them?

You can answer these questions by testing the number of default search results you display per page. If your current default is set to 25, try testing a default of 30 or 35 results and see how it performs against the control. Also, if you have multiple departments, keep in mind that visitors may want a different number of results for electronics versus clothing.

5. Test Search Results Layout: Is a Grid Better than a List?

Most search results are shown in either a list or grid format that follow a pattern familiar to visitors. Testing a different layout or a hybrid approach, especially for varying audience segments and departments, can help discover a better experience for visitors.

In general, if your product requires customers to see details of the item, try showing results in a grid layout. If your product is more technical, try a list-style layout. These layouts are commonly accepted as the standard, but testing how each is displayed can provide an easier experience to your visitors.

6. Test How Product Type Impacts Search Display Preference

Visitors searching for a 42” HDTV versus a sweatshirt are likely to have different shopping behaviors. So why should their search and shopping experiences also be the same?

In this example, a visitor searching for a product within electronics may want to see a list of results, whereas a visitor searching for apparel may want more product images. Knowing these patterns of visitors will enable you to test different search experiences by department and find the optimal experience for each visitor — and help meet business goals.

7. Test Underlying Search Algorithms

The search algorithm that powers your on-site search functionality is the underlying mechanism to all on-site search testing ideas mentioned above. Testing a new or updated algorithm can provide data into where your current on-site search functionality falls flat, as well as areas a new algorithm could help improve.

Many on-site search vendors regularly update their search algorithms and we recommend you test different algorithms from different vendors to ensure you’re using the one that’s right for your site.

8. Test Ancillary Search Features

In our world of lightning fast connectivity and communications, we are bound to unintentionally misspell words. Look into your own on-site search analytics for the terms which visitors are searching, and you will likely see a few accidental misspellings and interesting search trends.

Many search algorithms have ancillary features that support showing the visitor a suggestion based on the term they typed. For example, if you mistyped “calandar,” the suggestion would likely show “calendar” and the results for that term.

These ancillary features can have a dramatic benefit to bottom line search and business results. Testing this search functionality alongside your algorithm can provide significant insight into search behavior so you can design and build the ideal search experience.

One of the main goals of any optimization program should be to create a better user experience that will draw browsers to your site and turn them into buyers. Using testing to create a better, faster and more seamless on-site search process will decrease the frustration many site visitors experience when they can’t find what they want, quickly. In other words, optimizing search will lead to happier customers and lower bounce rates.

 

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