Why Speed Matters

“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver

I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I learned that driving faster is a matter of survival in Italy: if you don’t go fast, you risk being driven off the road by other drivers. I now understand why Italians created the Ferrari and Lamborghini: they have a serious need for speed!

Speed = Success

If you’re in charge of delivering measurable wins for your website, you also understand the importance of speed. Numerous studies have shown that there’s a correlation between speed and success of websites in terms of both revenue and usage. Consider this data:

• Visitor behavior is directly related to the speed of the browsing experience, and conversion rates and overall customer satisfaction decrease when your pages load slowly.
• A one second delay in website performance will result in a 7% loss in conversions, an 11% decrease in page views, and a 16% reduction in customer satisfaction.
• People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds. For impatient web users, an eye blink is just too long to wait.

Fortunately, A/B testing and analytics help you to continually improve your site performance. Within six months of deploying SiteSpect, Intuit Payroll accelerated its page load times by 35%, a very significant improvement.

Don’t let your competitors drive you off the road. Check out these 5 key techniques for turbo charging your web and mobile site speed.

To learn more about SiteSpect, visit our website.