Why Speed Matters

By SiteSpect Marketing

August 27, 2015


“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver

I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I learned that driving faster is a matter of survival in Italy: if you don’t go fast, you risk being driven off the road by other drivers. I now understand why Italians created the Ferrari and Lamborghini: they have a serious need for speed!

Speed = Success

If you’re in charge of delivering measurable wins for your website, you also understand the importance of speed. Numerous studies have shown that there’s a correlation between speed and success of websites in terms of both revenue and usage. Consider this data:

Fortunately, A/B testing and analytics help you to continually improve your site performance. Within six months of deploying SiteSpect, Intuit Payroll accelerated its page load times by 35%, a very significant improvement.

Don’t let your competitors drive you off the road. Check out these 5 key techniques for turbo charging your web and mobile site speed.

To learn more about SiteSpect, visit our website.


SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing focuses on authoring content for the web and social media.

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