“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver
I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I learned that driving faster is a matter of survival in Italy: if you don’t go fast, you risk being driven off the road by other drivers. I now understand why Italians created the Ferrari and Lamborghini: they have a serious need for speed!
Speed = Success
If you’re in charge of delivering measurable wins for your website, you also understand the importance of speed. Numerous studies have shown that there’s a correlation between speed and success of websites in terms of both revenue and usage. Consider this data:
- Visitor behavior is directly related to the speed of the browsing experience, and conversion rates and overall customer satisfaction decrease when your pages load slowly.
- A one second delay in website performance will result in a 7% loss in conversions, an 11% decrease in page views, and a 16% reduction in customer satisfaction.
- People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds. For impatient web users, an eye blink is just too long to wait.
Fortunately, testing and analytics help you to continually improve your site performance. Within six months of deploying SiteSpect, Intuit Payroll accelerated its page load times by 35%, a very significant improvement.
Don’t let your competitors drive you off the road. Check out these 5 key techniques for turbo charging your web and mobile site speed.