As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

SiteSpect Synopsis: How is Retail Tech Evolving?

March 5, 2018

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This week, we’re taking a dive into the conversation around retail technology. What strategies are e-commerce sites employing to develop targeted, personalized experiences in store? How can business who are struggling in store deploy digital strategies to make the most of their retail spaces?

Jan 22: “Retail Technology and Marketing Trends on the Rise for 2018,” Forbes

Writer Veronika Sonsev recaps her experience at the National Retail Federation Big Show, and offers her thoughts on 2018’s biggest retail trends. Every trend she includes centers around how data, analytics, and streamlined digital features will figure into the retail marketplace this year. She quotes Terry Lundgren, Executive Chairman at Macy’s, saying “Customers will always want the option of coming into the store to try on jeans instead of buying three different sizes online.” But, retailers must unite their online experience with their physical presence, through services such as “buy online, pick up in store.”

The Takeaway: The big talk at the NRF Big Show was about integrating technology into retail strategies in innovative ways that use the best features of both avenues.

Jan 29: “The 6 Most Surprising Things About the New Amazon Go (No Cash Registers) Convenience Store,” Inc.

Writer Minda Zetlin writes about her experience at the newly opened Amazon Go and what it spells for the future of brick and mortar retail. She disagrees with the “store of the future” discourse, citing Amazon’s difficulties in opening the store to begin with. She writes, “Amazon Go’s opening was delayed for a about a year as Amazon struggled to get the technology just right. That will give you some idea of the difficulty inherent in creating a store like this one and why I don’t think others will follow suit in a big hurry.” Similarly, she notes that the store does not pose the threat to jobs that concerned observers claim. Instead, the store staffs just as many employees, but they work the shelves or make food.

The Takeaway: Amazon Go certainly leads the vanguard in retail tech, but it does not necessarily foretell the demise of the conventional store or retail industry.

Feb 13: “It’s the Experience, Stupid: Missing the Point of Retail Tech,” DMN

Kim Davis, Editor-in-Chief of DMN responds to commentary about the appeal of retail tech. He argues that the convenience, price comparison, low friction checkout, and inventory analysis are important, but not the central factor when it comes to retail technology. Instead, he suggests that retail is first and foremost about the experience of buying as an identity signal. Davis writes, “It’s not just about speed and convenience; it’s about the method of shopping as a lifestyle statement.” While the ease with which we can now send customers through the conversion funnel plays a major role, more critical will be the way in which retail tech makes customers feel about their experience.

The Takeaway: All of the practical and convenience factors associated with retail tech are great, but the true winners will be those that use technology as an experience enhancement and lifestyle statement.  

March 1: “Ecommerce Brands Are Opening Up Stores—and Showing that Retail Still Has Life,” AdWeek

Writer Ann-Marie Alcántara covers the opening of Casper and Everlane store locations, which is notable because both business started strictly in e-commerce. She quotes Everlane CEO, who says, “A brand that has 500 stores no longer makes sense in today’s world .. But having 20 to 50 key locations that help bring an expression of the brand to life is very relevant for the customer and we see people line up and come into the space and see it and part of it.” The trend, Alcántara notes, is creating brick and mortar stores as interactive brand identity experiences, rather than directly focused on purchase and conversion.

The Takeaway: While brick and mortar businesses must contend with quickly developing digital technologies, e-commerce brands are expanding into brick and mortar and taking their digital mentality with them.  

A Little Point of View

Amazon Go has got brick and mortar based retailers reeling, but storefronts can survive and thrive if they integrate the best things about digital shopping into their physical spaces. As each of these writers note, shopping is not just about convenience. In fact, many businesses find — through testing — that adding low-friction upsells at the “add to cart” stage actually slows down conversion and lowers revenue. What retail tech is proving is that the way we market to customers online can and must transfer to store fronts. In fact, many landmark e-commerce only business are developing their “IRL” presences. These companies are recognizing the customer experience includes brick and mortar — where it make business sense. Technology has made convenience a given, so retail tech must change focus and move toward promoting brand identity.

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